F&B TEAM PROCESS
Upon joining the Brand Development team for Food & Beverage, I was tasked with bringing my design experience and outsider perspective into play as part the strategic effort to gain greater understanding amongst our stakeholders.
First up was re-imagining our team's process document, an initiative that is a work in progress as we continuously look to bring in a global perspective and consider our internal vs external audience. At the start, one of the most glaring problems (more so opportunities) I noticed was the lack of a human-centered approach to the document.
It was all white and all business without a sense of the Hilton brand nor connection to who we really are as people. Another pain point I discovered from talking with my team was a lack of understanding for when we need to be engaged on a project. In the previous process brief, the F&B timeline was sitting in a vacuum with no anchor as a means to understand time and how we collaborate with other teams.
With that, I began to sketch how our process timeline might look if we attached it to the process of one or two of our key stakeholders. The design department's timeline is an ever-present and (relatively) consistent journey that external designers and hotel owners must follow. It's also a well-known timeline company-wide. The F&B team is already along for that journey, so why not illustrate where and how we interact along it?
By utilizing a strong piece of familiarity (the design timeline), we're helping multiple departments across our company, as well our external partners, learn how to work with us more effectively. I also looked for additional opportunities to further humanize our team throughout the brief and provide more intriguing visuals for our digital portfolio.
